what’s in a name?

do you ever sometimes wish that you could change your name to reflect the person you wish you were or represented?  as i was looking out the window on the nice spring-like (please God let it be soon!) day, i got to asking myself, what’s in a name?

does shawn c. branch incapsulate who i am?  would madonna be as popular if she went with ‘blanche’ instead?  or laurence instead of sting?  or bob smith instead of george stromboulopolous?

or what about those who create a name and give it meaning and identity – like starbucks or apple?  what if howard shultz went with a different name that morning in 1971.  would we be flocking for coffee status on a regular basis?  or would we spend a fair chunk of change on the best computer systems if they were called ‘mape’?

does your name suit you?  or would a name like “max power” be more effective?

even better?

anyone who knows me, will know that i am biased towards starbucks (even before the lady worked there).  yesterday, they announced that starbucks has partnered with (red) to help fight aids in africa.


perhaps tim horton’s will support the conservation of the canadian moose.

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